The advent of Social Media platforms has led to the emergence of a lot of global and local brands who have been able to do so by efficiently using these platforms to promote their content, businesses and products. The definition of what a Brand is varies from one marketing expert to another but an underlying
by-product that all experts agree on is the concept of brand loyalty and the fact that people find it easier to associate with a brand rather than a material entity like a company and that’s what differentiates a brand from abusiness. It all depends on the level of connectivity you are able to establish with your demographic, once you have established a sizeable following SMO allows you to target new demographics while providing a high retention rate for your already established customer base.